Know Your Numbers, Know Your Business | Orange County Business Journal


Article originally published in the Orange County Business Journal.

So, tell me about your business!

As you get out there, network, and present your company in the marketplace, you likely hear this common conversation starter all the time. You have your business cards in hand, your elevator pitch prepared and your passion for what you do on lock. Perhaps answering this question feels like a complete breeze to you — you know your business inside and out!

But do you really? Of course you know what your company does, and maybe even some of your brand’s best qualities. But do you know where your business stands, and where you’re headed? If you don’t know your numbers, you don’t truly know your business. Not fully.

Despite impressive industry expertise, a surprising number of entrepreneurial growth companies unknowingly fly by the seat of their pants, using cash in the bank and tax-time calculations as sole measures of financial success.

While this information may help companies survive in the here-and-now, it is certainly not best practice, and a business operating in this way stays afloat by fortunate strokes of luck at best.

This way of functioning is unsustainable. For a company to achieve business longevity, its leadership team must have a finger on the pulse of their financial data, using the data to develop a sustainable strategy that will propel the company forward.

Hunches and feelings can only take business strategy so far. In order to know what course of action makes the most sense in any area of a business, the leader must sit down with their numbers and analyze where their monetary success is truly coming from, where changes are needed, and even where the leadership team should pull the brakes completely.

Financial data is key in the best of times, but its importance especially rings true when times are tough. When you know your numbers, change informs your path, but it no longer impedes it. If you aren’t equipped with timely and accurate data, your business will frantically react to market volatility.

Take COVID-19 for example. While the pandemic had a global impact on the business landscape, some companies successfully adapted to change, while others went under. The key difference: whether the company had an objective, data-driven understanding of the impact of the crisis on their business. In other words, whether the roadmap forward was based on frantic guesswork, or on what the data demonstrates.

You can’t truly know your business without knowing your numbers. The good news, however, is that the opposite is also true. When you utilize your financial data in support of your company’s growth, it can become your superpower — equipping you with the arsenal you need to plan for profitability instead of merely hoping for it.

At Blueprint CFO, we equip companies with data-driven strategic guidance to define and achieve their growth goals. To learn more, visit or contact us at [email protected]!

Valuation Planning

Blueprint CFO will work with executive leadership to determine shareholder value, and run various models to determine estimated company valuation. Together, we will determine milestone objectives to increase shareholder value and track company performance in relation to these targets. We will review your company’s organic and acquisition growth options to create shareholder value, and emphasize tax planning to optimize shareholder value upon a sale or purchase. We can also focus on Initial Public Offering (IPO) Planning and Readiness.

Analytics & Business Intelligence

We believe that being data-driven is key to profitability. As such, we can help you create meaningful dashboards and scorecards for your business, analyzing performance against key performance indicators and other factors. Our profitability reporting and analysis tools will help drive business decision-making and provide insights into trends, predictions, results, and potential strategic direction moving forward.

Goal Setting & Tracking

Our team can partner with company leadership to establish goals and objectives for the company, for both the short and long term. Additionally, we will help leaders develop meaningful Key Performance Indicators (KPIs) to track and measure results.

Insurance & Tax Planning

Blueprint CFO can work with businesses to review insurance needs and requirements, as well as plan for taxes and R&D credits.

Human Resources

We can assist your HR department with employee benefits planning, and can also perform compensation studies to ensure best practices are implemented across the business.

Accounting & Finance Support

Whether you have an internal team in place or need more hands-on assistance, Blueprint CFO can oversee and advise your accounting and finance department. From preparing general ledger transaction entries to completing month-end closes, forecasting to crafting financial statements, developing customized reporting packages to implementing more effective software, Blueprint CFO can bring you everything from a supportive junior or senior accounting team, all the way to high-level strategic CFO consulting.

Mergers & Acquisitions

Blueprint CFO can partner with company leadership to improve strategic business plans and assist with the development of organizational growth strategy. We can also create financial reporting packages and proformas for capital raises, investments, acquisitions and/or banking requirements, and provide due diligence on company-focused deals.

Financial Planning

We can prepare, create and/or review financial statements. This includes providing trend analysis, developing cash flow projections, and tracking operational and financial performance, with insight into budget and forecast variances.

Banking Services

Our team can help your company to establish high-level banking relationships, and offer expert advice and support when it comes to sourcing bank loans, etc. Additionally, we can review and determine the optimal capital structure for refinancing or a liquidity event.


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