The Power of Future Focused Accounting | Orange County Business Journal


Article originally published in the Orange County Business Journal.

Shortening the gap between a company’s long-term strategic vision and the current reality is key to achieving any business goal or objective. But while this may seem like common sense, this truth tends to fall by the wayside when it comes to a company’s accounting and finance functions.

For many business leaders, “the numbers” feel like just another necessary hoop to jump through to make ends meet and keep business records up-to-date. Companies with this mindset often believe that accounting is merely about reporting the past, presenting the company’s numbers at tax-time, and keeping a record of the business’s activities, investments, and incurred costs.

Strategic leaders, however, understand that their company’s numbers are not just numbers. Rather, they know that their financial data can be viewed as an asset, and a growth tool that can help them elevate their brand and expedite their company’s expansion. With a future focused approach, accounting can do so much more than simply recap what happened yesterday. Rather, it can help a business truly identify blindspots, areas of improvement, and even growth opportunities, with one central goal: responding strategically, in alignment with the company’s long-term goals.

In a future focused accounting model, financial data isn’t the final word. Rather, it is a conversation starter, encouraging stakeholders to think bigger and reflect on the critical question that is so often forgotten in the accounting space: “What does our data say about what we can do differently in the future?”

One of our clients is a consumer products company. As we do with all of our clients, we worked with them to create a Profitability Roadmap®, in their case to grow the business 20% in 2021. As we got toward the middle of the year, our monthly reporting showed they were not achieving the 20% growth objective, and we wanted to find out why.

When we began analyzing sales and inventory, we discovered that the company had been out of their top-selling SKUs for several months, as their purchasing planning decisions were based on outdated numbers that no longer accurately reflected consumer demand. This past-focused strategy resulted in an estimated $3 million lost in 2021 sales.

Rather than simply report this information to the client, our team helped the company look to the future and determine an effective response. We implemented strategic accounting improvements to meet future demand and developed an inventory planning model to ensure that they would never run out of their top SKUs again.

Looking to the future doesn’t mean leaving the past behind. Rather, it means utilizing the past as fuel along the journey to your business’s intended destination. By crafting a roadmap to profitability through the power of future focused accounting, you will see your company’s growth goals more clearly, and achieve them faster than you ever could have imagined.

At Blueprint CFO, we utilize the power of future focused accounting to help our clients achieve their profitability goals. To learn more, visit or contact us at [email protected]!

Valuation Planning

Blueprint CFO will work with executive leadership to determine shareholder value, and run various models to determine estimated company valuation. Together, we will determine milestone objectives to increase shareholder value and track company performance in relation to these targets. We will review your company’s organic and acquisition growth options to create shareholder value, and emphasize tax planning to optimize shareholder value upon a sale or purchase. We can also focus on Initial Public Offering (IPO) Planning and Readiness.

Analytics & Business Intelligence

We believe that being data-driven is key to profitability. As such, we can help you create meaningful dashboards and scorecards for your business, analyzing performance against key performance indicators and other factors. Our profitability reporting and analysis tools will help drive business decision-making and provide insights into trends, predictions, results, and potential strategic direction moving forward.

Goal Setting & Tracking

Our team can partner with company leadership to establish goals and objectives for the company, for both the short and long term. Additionally, we will help leaders develop meaningful Key Performance Indicators (KPIs) to track and measure results.

Insurance & Tax Planning

Blueprint CFO can work with businesses to review insurance needs and requirements, as well as plan for taxes and R&D credits.

Human Resources

We can assist your HR department with employee benefits planning, and can also perform compensation studies to ensure best practices are implemented across the business.

Accounting & Finance Support

Whether you have an internal team in place or need more hands-on assistance, Blueprint CFO can oversee and advise your accounting and finance department. From preparing general ledger transaction entries to completing month-end closes, forecasting to crafting financial statements, developing customized reporting packages to implementing more effective software, Blueprint CFO can bring you everything from a supportive junior or senior accounting team, all the way to high-level strategic CFO consulting.

Mergers & Acquisitions

Blueprint CFO can partner with company leadership to improve strategic business plans and assist with the development of organizational growth strategy. We can also create financial reporting packages and proformas for capital raises, investments, acquisitions and/or banking requirements, and provide due diligence on company-focused deals.

Financial Planning

We can prepare, create and/or review financial statements. This includes providing trend analysis, developing cash flow projections, and tracking operational and financial performance, with insight into budget and forecast variances.

Banking Services

Our team can help your company to establish high-level banking relationships, and offer expert advice and support when it comes to sourcing bank loans, etc. Additionally, we can review and determine the optimal capital structure for refinancing or a liquidity event.


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